TERRITORIAL MARKETING AND THE CREATION OF AN SELF-SUFFICIENT TOURIST MAGNET
The perspective of green certification consulting institutions was presented by Anna Zavaleeva, the director of HPBS in Central Asia,
and Temur Akhmedov, the founder of Uzbekistan Green Building Council. Lyubov Safronova (Safronova Project Studio) and Lyobov Leontyeva(Ludi Architects) shared their expertise on territorial
marketing.